Last updated: 19 August 2026
1. Who processes your personal data
The controller of the personal data processed through Motopit.bg is:
"KK Future" EOOD
UIC: 206615753
Registered office and management address: Sofia, Manastirski Livadi Iztok, bl. 15A, entrance B, floor 3, apt. 13
E-mail: info@motopit.bg
Phone: 0883 20 55 35
"KK Future" EOOD operates the online shop Motopit.bg and is referred to below as "Motopit.bg" or the "Controller".
This Policy explains how Motopit.bg collects, uses, stores and shares personal data when you use the site, place orders, receive deliveries, contact us and use marketing and other functionalities.
2. What data we collect
Depending on how you use Motopit.bg, we may process:
- first and last name;
- phone and e-mail;
- address, town/city and delivery details;
- details of the chosen Econt office;
- information about orders, purchased products, quantities and value;
- billing details, including company name, UIC, VAT number and address;
- information from warranty claims, returns and correspondence;
- data provided through contact forms;
- data from a user account and wishlist, where such functionalities are used;
- IP address, device type, browser, technical logs and other data related to the security and functioning of the site;
- data about visits, interactions, advertisements and marketing campaigns, where the necessary consent has been given.
Motopit.bg processes only the data necessary for the relevant purpose, in accordance with the principles of data minimisation and purpose limitation under the GDPR.
3. What we use the data for and on what basis
Orders and delivery
We use your data to accept, process and fulfil orders, communicate with the customer, deliver goods, and handle withdrawals and returns.
Legal basis: performance of a contract or steps taken before entering into a contract.
Invoicing and accounting
Where an invoice has been requested, we process the necessary company and accounting data.
Legal basis: legal obligation.
Customer service and warranty claims
We use the data provided to respond to inquiries, assist with product selection, review warranty claims, and protect legitimate rights.
Legal basis: contract, legal obligation, or legitimate interest, depending on the specific case.
Security
Technical data may be processed to protect against abuse, spam, automated traffic, technical attacks and other risks.
Legal basis: Motopit.bg's legitimate interest in maintaining a secure and reliable site.
Marketing and analytics
Where applicable consent has been given, Motopit.bg may use analytics and advertising technologies to measure traffic, advertising effectiveness, conversions and advertising audiences, as well as to send newsletters, promotions and product information.
Legal basis: consent, where required.
Consent may be withdrawn at any time.
4. Orders without registration, accounts and wishlist
Motopit.bg allows orders to be placed without creating a user account.
If you use an account in the future, Motopit.bg may store information such as your name, e-mail, addresses, order history and saved preferences.
Inactive accounts may be deleted or anonymised after 3 years of inactivity, unless part of the data must be kept for longer on another legal basis.
The wishlist functionality may use a user account or a technical identifier/cookie for guests, to save the selected products.
5. Contact forms and correspondence
When you contact Motopit.bg through a contact form, e-mail or phone, we use the data you provide only to process the inquiry, unless another applicable legal basis exists.
Please do not provide sensitive personal data in free-text fields unless this is genuinely necessary.
6. Cookies, analytics and marketing technologies
Motopit.bg uses cookies and similar technologies for the functioning of the site, security, analytics and marketing.
Strictly necessary cookies may be used for:
- cart and checkout;
- session management;
- security;
- wishlist;
- remembering your cookie choices;
- other core functionalities.
Where applicable consent has been given, Google Analytics, Google Ads, Meta Pixel and other analytics and advertising technologies may be used.
For sending marketing messages requested voluntarily, Motopit.bg uses Mailchimp.
Detailed information about the specific cookies, purposes and durations will be provided in a separate Cookie Policy and through the site's consent interface.
7. Providers and recipients of data
For the functioning of Motopit.bg and the fulfilment of orders, we may use external providers and provide them only with the data necessary for the relevant service.
At present, such providers may include:
Econt for order delivery; SuperHosting.BG for hosting and e-mail; Mailchimp for newsletters and marketing messages; Google for Analytics, Ads, Tag Manager, conversion tracking, Maps and YouTube; Meta for Meta Pixel and Facebook/Instagram functionalities; and Cloudflare for Turnstile and protection against automated traffic and abuse.
Data may also be provided to accountants, professional consultants or competent state authorities, where necessary or required by law.
Where an external provider processes data on behalf of Motopit.bg, appropriate contractual and organisational safeguards must be in place.
Motopit.bg does not sell personal data databases to third parties.
8. International transfers
Some external providers may process data outside the European Economic Area.
Where an international transfer under the GDPR takes place, an applicable lawful transfer mechanism is used, such as an adequacy decision, the Data Privacy Framework, Standard Contractual Clauses, or another permitted mechanism.
9. Retention periods
Motopit.bg stores personal data only for as long as necessary for the relevant purpose or to comply with a legal obligation.
More specifically:
- order data is stored for the periods necessary to perform the contract and protect legitimate rights;
- accounting and tax documents are stored for the applicable statutory periods;
- inactive user accounts may be deleted or anonymised after 3 years;
- newsletter data is processed until unsubscription or until the applicable basis no longer applies;
- contact inquiries are stored for a reasonable period depending on the nature of the correspondence;
- technical logs are stored for a limited period in accordance with security purposes.
The GDPR requires that data not be kept for longer than necessary for the purposes for which it was collected.
10. Your rights
Under the GDPR, you have the right:
- to receive information about the processing of your personal data;
- to access your personal data;
- to request correction of inaccurate data;
- to request deletion, where the statutory conditions are met;
- to request restriction of processing;
- to data portability, where applicable;
- to object to certain processing;
- to withdraw your consent at any time, where the processing is based on consent;
- to file a complaint with the competent supervisory authority.
To exercise your rights, you can contact:
Motopit.bg may request reasonable information to verify your identity, in order to prevent unlawful disclosure of data.
11. Automated decisions and security
Motopit.bg does not use automated individual decision-making that by itself produces legal or similarly significant effects for the customer, and does not set individual prices through automated profiling.
External advertising platforms may carry out their own modelling and audience building according to their services and the applicable consent choice.
Motopit.bg applies reasonable technical and organisational measures to protect personal data from unlawful access, loss, destruction, alteration or disclosure. The GDPR requires appropriate protection of the integrity and confidentiality of data.
12. Contact, complaints and changes
If you have a question about privacy, you can contact Motopit.bg:
E-mail: info@motopit.bg
Phone: 0883 20 55 35
If you believe your rights have been violated, you can file a complaint with the Commission for Personal Data Protection (CPDP).
Motopit.bg may update this Policy when the site, the services used, the providers, or the applicable law changes. The current version will be published on Motopit.bg with the date of the last revision indicated.